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Marlon Agüero
Marlon Agüero

Draw Logos with Confidence and Style with This Free Course

How to Draw a Logo: A Professional's Guide to Logo Sketching

A logo is a visual representation of your brand identity. It communicates who you are, what you do, and how you do it. A logo can also help you stand out from the crowd, attract customers, and build trust.

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But how do you create a logo that captures all that? The short answer is: through lots of research and sketching. Sketching is a great way to explore different ideas, express your creativity, and find the best solution for your logo design.

In this article, we will show you how to draw a logo step by step. You will learn how to:

  • Research and brainstorm ideas for your logo concept

  • Sketch and refine different logo variations

  • Digitize and finalize your logo design

  • Test and evaluate your logo performance

By the end of this article, you will have the skills and confidence to draw your own logo or hire a professional designer if you need more assistance.

Step 1: Research and brainstorm

The first step in drawing a logo is to do some research and brainstorming. This will help you understand your brand, your market, and your goals. Here are some things to consider:

Target audience

Who are your ideal customers? What are their needs, preferences, and pain points? How do you want them to feel when they see your logo? Knowing your target audience will help you create a logo that appeals to them and resonates with them.


Who are your main competitors? What are their strengths and weaknesses? How do they position themselves in the market? What are their logos like? Analyzing your competitors will help you identify gaps in the market, differentiate yourself from them, and avoid copying them.

Unique selling proposition

What makes your brand unique? What value do you offer to your customers? What is your brand personality, voice, and tone? Defining your unique selling proposition will help you communicate your brand message clearly and effectively through your logo.

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Where can you find inspiration for your logo design? There are many sources of inspiration, such as:

  • Existing logos: Look at logos from different industries, styles, and eras. See what works and what doesn't. Learn from the best practices and avoid the common mistakes.

  • Other sources: Look beyond logos and explore other forms of art and design. You can find inspiration in nature, architecture, fashion, music, books, movies, etc.

  • Mood boards: Create a mood board to collect images, colors, fonts, symbols, and words that relate to your brand and logo concept. A mood board can help you visualize your ideas and create a consistent theme.


Once you have done your research, it's time to brainstorm some ideas for your logo. Here are some tips to help you:

  • Concept: Think of a main idea or message that you want your logo to convey. It can be a word, a phrase, a symbol, or a combination of them.

  • Name: Choose a name for your brand that is catchy, memorable, and relevant. It can be descriptive, suggestive, abstract, or acronymic.

  • Slogan: Write a slogan for your brand that is short, catchy, and meaningful. It can be a statement, a question, a command, or a rhyme.

  • Style: Decide on a style for your logo that reflects your brand personality and identity. It can be minimalist, modern, vintage, elegant, playful, etc.

Step 2: Sketch and refine

The next step in drawing a logo is to sketch and refine different logo variations based on your brainstorming. Sketching is a quick and easy way to experiment with different ideas and see what works best. Here are some things to consider:


What shapes can you use to create your logo? Shapes can have different meanings and associations depending on their form, size, and orientation. For example:

  • Circles: Circles represent unity, harmony, completeness, and continuity. They can also suggest movement, energy, and dynamism.

  • Squares: Squares represent stability, balance, strength, and professionalism. They can also suggest security, reliability, and trustworthiness.

  • Triangles: Triangles represent direction, growth, change, and innovation. They can also suggest dynamism, power, and ambition.


What fonts can you use to write your brand name and slogan? Fonts can have different personalities and moods depending on their style, weight, and spacing. For example:

  • Serif: Serif fonts have small strokes or lines at the end of the letters. They are classic, elegant, formal, and authoritative.

  • Sans serif: Sans serif fonts do not have strokes or lines at the end of the letters. They are modern, clean, simple, and friendly.

  • Script: Script fonts mimic handwriting or calligraphy. They are creative, expressive, personal, and stylish.


What colors can you use to enhance your logo? Colors can have different emotions and meanings depending on their hue, saturation, and value. For example:

  • Red: Red represents passion, excitement, energy, and action. It can also suggest danger, aggression, or warning.

  • Blue: Blue represents calmness, trustworthiness, loyalty, and intelligence. It can also suggest coldness, sadness, or distance.

  • Yellow: Yellow represents happiness, optimism, warmth, and creativity. It can also suggest caution, cowardice, or deceit.


What symbols can you use to represent your brand concept or message? Symbols can be abstract, figurative, or literal depending on their level of abstraction. For example:

  • Abstract: Abstract symbols are shapes or forms that do not have a clear or obvious meaning. They are open to interpretation and can convey different messages depending on the context. For example, the Nike swoosh is an abstract symbol that represents movement, speed, and excellence.

  • Figurative: Figurative symbols are shapes or forms that resemble something else but are not exactly the same. They are based on analogy or metaphor and can convey a deeper or hidden meaning. For example, the Apple logo is a figurative symbol that represents innovation, creativity, and knowledge.

  • Literal: Literal symbols are shapes or forms that look exactly like what they represent. They are based on reality and can convey a direct or obvious meaning. For example, the Twitter logo is a literal symbol that represents a bird, which suggests communication, social media, and chirping.

Once you have sketched out different logo variations using different shapes, fonts, colors, and symbols, you need to refine them by eliminating or improving the ones that don't work. Here are some criteria to help you:

  • Simplicity: Is your logo easy to recognize and remember? Does it have only the essential elements and no unnecessary details?

  • Relevance: Is your logo appropriate and meaningful for your brand and your market? Does it reflect your brand identity and message?

  • Memorability: Is your logo distinctive and memorable? Does it stand out from the crowd and make a lasting impression?

Step 3: Digitize and finalize

The third step in drawing a logo is to digitize and finalize your logo design. Digitizing is the process of converting your logo sketches into digital files using a vector graphics software like Adobe Illustrator or Canva. Finalizing is the process of adjusting and polishing your logo design to make it ready for use. Here are some things to consider:


What size should your logo be? Your logo should be scalable, which means it should look good at any size, from a tiny favicon to a huge billboard. To ensure scalability, you should use vector graphics instead of raster graphics. Vector graphics are made of mathematical curves and points that can be resized without losing quality. Raster graphics are made of pixels that can become blurry or pixelated when resized.


How should you align your logo elements? Your logo should be balanced, which means it should have equal weight and distribution of


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